Tuesday, July 9, 2013

Ricky Reyes launches ReGold for straight, glowing hair


MANILA, Philippines - Gold has held the secret behind history’s greatest beauties for youthful skin and hair. It is said that Cleopatra slept with a gold mask to preserve her skin’s vitality. In Ancient Rome, noble women were noted to use gold balm to treat various skin and hair ailments.

And now, Gandang Ricky Reyes (GRR) Salons taps into this wondrous metal with its latest offering: Re-Gold, the natural, safe way to straighten and treat hair.

Re-Gold uses 24-karat gold dust to straighten hair and works best on thick, fluffy, curly, even color or chemically-treated hair. Mixed with the hair straightening solution, 24-karat gold dust is easily absorbable into hair,  lending it a glowing, radiating sheen.

Re-Gold frees the hair of impurities brought on by the daily pollution. It increases the proportion of oxygen and revitalizes hair, eliminating dullness. It rejuvenates dry, damaged hair by locking in moisture, leaving hair luminous and soft. Re-Gold also helps slow down protein depletion and the breakdown of hair elasticity, making hair stronger.

The technique was developed by Ricky Reyes in 2011 after he realized that gold dust can work wonders for the hair. It was perfected for months in a laboratory in Korea before it was formally launched in the GRR salons.  GRR’s staff has been trained to examine hair for the new service. Once hair passes the analysis, customers can now avail themselves of the service, which vows to restore hair to its normal strength and vitality.

Re-Gold promises no risks or side effects. Unlike normal straightening services, it does not use harsh chemicals, which can damage hair. It offers luminous, silky straight hair without the risks of breakage and hair loss.

courtesy of philstar.com

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